Today most consumers in Kenya spend most of their time on the internet therefore banks in Kenya like any other businesses and institutions must have a solid banking website.
However this doesn’t mean they should simply just put up a quick banking website just to be present online. Banking websites must have appealing web designs with essential elements that capture and retain their users’ attention.
In this article I will discuss three important things web designers in Kenya should consider when developing a banking website.
1. Who Is the Banking Website Targeting as Their Customers?
It is important to understand who the target audience of the banking website is. Who they are, why they will be visiting the website and what they intend to do on the website. A majority of the consumers will visit the banking website with a specific objective.
While some will visit the banking website to find out information on a banking product others will visit to access online banking. Therefore you need to understand that every user will definitely want their area of interest to be given priority.
This can be achieved by grouping information on a banking website targeting a specific group separate from information targeting another group.
2. Visual Appeal and Brand Consistency Of The Banking Website
The look and feel of a banking website is very important to the users. It needs to appeal to them and achieve a balanced look and feel of the bank’s corporate identity.
This can be achieved by having a consistent design layout, good contrast for easy readability and use of visual imagery used in other media e.g. magazines, Television, Billboard so as to give the site an instant and familiar appeal with customers.
3. Online Banking Should Be Easy To Find and Feel Secure on a Banking Website
Some of the users visiting the banking website will do so just to access their online banking. Therefore it is important to make this as simple as possible for the users. This can be done by making the option visible and easy to find throughout the website.
A Banking website must also remind the online banking users of how secure the site is. This is very important especially for the less-regular web users. They should also ensure that new users find information about the service and how they can register.
Of course there are many other factors to consider when designing a banking website but the three highlighted on this post should never be ignored by banks in Kenya to ensure they have a solid online presence.
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